Less Statistically IS More

One of the many tired and true arguments in social media is the ‘Quality v. Quantity’ debate. In many cases, with the experts in the industry on the ‘Quality’ side, and the clients on the ‘Quantity’ side.

That’s why it’s nice when there’s real statistics and evidence to back up what so many social media experts try to explain to clients.

So what are the facts? Take a look at some of these statistics from an article by Jeff Bullas on 10 Powerful Tips to Increase Fan Engagement on Facebook:

  • Brands that post 1-2 times a day receives 40% higher engagement than when posting 3+ times a day
  • Brands that post 1-4 times a week receive 71% higher engagement than when posting 5+ posts a week
  • Post with 80 or less characters receive 66% more engagement than those with more characters

From these percentages we can see that people don’t respond well to being bombarded with content day after day, until eventually, they un-Like the brand entirely.

What were some of the other facts that we got from this article? Some helping facts that can improve your brand page engagement:

  • Posts that ask a question generate 2X the amount of engagement than non-question posts (Ask and you shall receive!)
  • Fill in the blank posts generates 9X the amount of engagement than non-fill in the blank posts
  • The best time of day to post is from 8 pm to 7 am in order to receive the most engagement from fans
  • Wednesdays are the best days to post, and engagement drops off on the weekends, so it’s best to get your more critical content out mid-week

So, despite the urge to continue to post excessively, take a step back before you hit the ‘post’ button three, four, five times a day!

Ask yourself, if I were a fan of this page, would I find this information helpful or interesting? Is it relevant to the brand? Does it serve a purpose? If not, re-think it!

Remember: If you don’t have something [with purpose] to say, don’t say it at all.

~ Miss Soucie